Together with Matheus Dick Lee, I conceptualized and wrote Tudum Playbook - a concept guide for Tudum as a brand, with the core values & foundational ideas to outline its symbolic universe and inspire all of its future expressions. (Jan-Fev/2021).
Tudum is a creative platform for Netflix Brasil, designed as a way to accommodate the amount of spontaneous passion that Netflix has been receiving by its Brazilian young fans over the years.
That was the spark for two memorable happenings named Tudum, that ignited powerful conversations and connections. From a proprietary multi-title festival with over 50.000 fans to a cultural Almanac with more than 600.000 readers. After these happenings, Netflix invited me & Matheus to grasp, structure & organize the main aspects of Tudum into a fun & insightful content to serve as the brand's inventory of principles: that being Tudum Playbook.
To make it happen, we led a series of interviews with key decision makers for Tudum inside Netflix Brasil, in order to define and connect the brand's main elements in a compelling narrative. The amazing visual identity was designed by Porto Rocha studio.