Roteiro e direção de oito mini documentários sobre cada artista selecionade para a primeira edição do projeto Melissa Meio Fio.
I wrote the scripts and directed eight mini-documentaries on the artists selected for the first edition of the Melissa Meio Fio project. I also participated in the creation of the campaign concept. (Nov/2016, São Paulo)
The 2016 launch edition of Melissa Meio Fio project created a network of eight curators who appointed eight other artists (or projects) working in various formats, supports and cultural contexts in São Paulo. The project team observed the creative process of all artists.
The team of artists consisted of Daniella Tinório, Alexandre Heberte, Linn da Quebrada, Aline Tima, Zé Vicente, Victor Apolinário e as duplas Estileras, Pistache Ganache, and Tasha & Tracie Okereke. The project was created for Melissa by Hood agency.
//// Scope of work
1) CREATION OF THE CONCEPT / BIG IDEA: "DISCOVER LIFE AS A CREATIVE PROCESS"
(DESCUBRA A VIDA COMO PROCESSO CRIATIVO, in Portuguese)
2) SCRIPTS, INTERVIEWS AND DIRECTION of eight mini-documentaries about the artists or projects selected by the curators, in addition to one introductory video about the project featuring the curators who selected the artists.
The video seen above is a compilation of the eight mini-docs. The work was made in partnership with videomakers Douglas Ferreira (director of photography) and Lucas Cabu (editing).
Watch all videos from the Meio Fio playlist on Melissa’s YouTube channel here.