creative director / comm strategist / brand consultant / diversity specialist
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ETERNAMENTE SOU, crowdfunding LGBT50+, campaign

CONCEPT / STRATEGY, CREATIVE DIRECTION, SCREENWRITING

ETERNAMENTE SOU, crowdfunding LGBT50+

Crowdfunding campaign for ONG Eternamente SOU (São Paulo), dedicated to promoting initiatives for LGBTQIA+ persons aged 50+ (LGBT50+). The project was created and executed in partnership with director and editor Luís Knihs. (Sept-Nov/2019, São Paulo)

The crowdfunding aimed to gather funds for the creation of a community space in São Paulo dedicated to LGBTQIA+ elders, who are frequently abandoned by their families and in situations of financial and affective vulnerability.

We created 5 assets: a main film to communicate the crowdfunding and demonstrate the use of the money and a series of 4 micro-documentaries telling the stories of four LGBT50+ persons in the city of São Paulo: Dora, Amanda, Ricardo and Newton.

CONHEÇA A AMANDA | Eternamente SOU LGBT50+

CONHEÇA O RICARDO | Eternamente SOU LGBT50+

CONHEÇA A DORA | Eternamente SOU LGBT50+

CONHEÇA O NEWTON | Eternamente SOU LGBT50+