I had the pleasure to develop, together with the branding studio SOLID, the brand identity of Mousik, a carreer management company for musicians in Brazil, that works with big names like Valesca Popozuda and DJ Will22. (Oct-Nov/2021, Brazil)
My role was to make a deep dive inside the founder's heads, their intentions, backgrounds and ways of thinking, find the brand's Core Values inside this investigation and make them strong enough to guide the creation of the brand's visual identity.
Not every client make its business Core Values public, but this is not the case with Mousik: the client featured the values, conceptualized and written by me, in the company's website… which is really cool :)