ECOAR, environmental program for creators

Representing my company, PAJUBÁ, I created, conceptualized, strategized and executed as creative director an environmental program for content creators called ECOAR (named by yours truly). The visual identity was briefed my me and designed by the amazing Victor di Lorenzo. (2020 - ongoing, Brazil)

In each edition, there's a journey of talks, workshops and classes to encourage a group of 20 micro-influencers in Brazil to talk more and better about the impacts of deforestation in the country, linking the socio-environmental issue with their fields of interest, The program is focused on strategic communication for environmental causes, best practices in social media and ways to grow audiences with content related to social change.

I created this project for Diálogo Brasil (DB), a Brazilian initiative for communication that responds to an international environmental organization called CLUA (Climate and Land Use Alliance). DB's main purpose is to use communication strategies to tackle deforestation (especially in the Amazon and Cerrado biomes) and strengthen indigenous rights, voices and cultures in Brazil.

ECOAR was born to follow a need of many environmental & activist organizations that often work with DB - they often complained about the lack of a long-term environmental program for influencers, to make the subject of deforestation a hot topic all year long, not just during critical periods. We created this project together with many of these organizations, like Greenpeace Brazil, Imazon, Imaflora, Idesan, IPAM, Projeto Saúde & Alegria, ISPN, Escola de Ativismo, Mídia Ninja, among others.

We had already three editions of ECOAR, all online, with 6 encounters - two of them conceptualized by me (PAJUBÁ), two conceptualized by YouPix, one by DB and one final graduation encounter.

The themes of each edition (so far) were:

1) DEFORESTATION 101 (for micro-influencers who were already talking about environmental issues)

2) DEFORESTATION & SOCIETY (for creators from neighbor issues like racism, feminism, LGBTQIA+ rights, human rights, workers rights, etc - tu plug deforestation into their field of interest)

3) DEFORESTATION & HEALTH (for creators talking about health in many different ways)